Content Marketing for Your Business
No matter the size of your business, nor what budget you have, a measured strategic approach to your content pays dividends. The most important component to this is optomizing your content for search engines.
This is called Search Engine Optomization (SEO). Essentially, this is how you interfact with that dreaded 'Algorith' you hear so much about and, a measured approach to this is what we offer with all of our Content Architectural services. This includes:
- Educational content that benefits your reader, including how-to articles, videos, and blog posts
- Personalization that allows your customer to feel involved and invested in the content
- Implementing an efficient SEO strategy while still maintaining a natural flow to written material
- Utilizing relevant information, tone, and language that shows the marketer understands your target audience
Our Process
Content Audit
Our marketing specialists will work with you to establish your goals for content marketing and audit your current content strategy. We will also define and analyze your competition’s content to identify more opportunities for your company to grow.
Defining Market Position
By partnering with your team wer will identify your company’s unique selling point (USP), which is what sets your business apart and gives you an edge in the marketplace. With your USP, we can develop content that emphasizes the elements that make your business stand out.
Implement Your Campaign
We will develop and implement customized, targeted marketing content, including editorial calendars, SEO-friendly blog posts, news releases, e-books, infographics, and social media posts to engage your customers.
Content Strategy Development
A thorough understanding of your brand identity, including your business’s position, personality, and tone, helps us create content that best reflects your brand and resonates with prospective customers. Robintek will take the time to learn about your business and goals so we can work together to develop an effective, beneficial content strategy that delivers results.
We can help create:
Editorial Calendars
Search Optimized Blog Posts
Posts
News Releases
Website Copy
e-Mail Campaigns
e-Books
Landing Page Copy
Newsletters
Social Media Posts
